UTM-метки в интернет-рекламе. Базовая информация
Что такое utm-метки и для чего они нужны? Для любого сайта, который предлагает товары или услуги, важно понимать, от какого источника идёт конверсия. Как узнать, какой элемент маркетинговой коммуникации приводит на сайт больше пользователей, а какой следует и вовсе отключить? На помощь придут UTM-метки. UTM-метки – это параметры с дополнительной информацией, которые добавляются к url. UTM- метка состоит из двух частей: название параметра и его значение. Что они обозначают? Ес
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