Как настроить аутсорсинг маркетинга
Большинству небольших компаний приходится нанимать внешних подрядчиков на услуги маркетинга. А так как задачи бывают разного типа - от полиграфии до интернет-рекламы, то и подрядчиков обычно много. Как настроить взаимодействие с ними таким образом, чтобы все работало, как часы? По сути есть три варианта работы с несколькими подрядчиками: - контролировать процессы силами владельца/руководителя компании - нанять маркетолога на зарплату - договориться с маркетинговым агентством,
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